The local brand achieved the impressive sales figure of its ‘cups of sunshine’ across the county last year.
Figures from market research company Circana show the brand has enjoyed a successful year of sales and the company is taking this as a reason to celebrate National Tea Day, which falls on Monday, April 21.
A report by the company found that three out of four people regularly enjoy a cup of tea, and 84 per cent of Brits find a cuppa provides a welcome break in their day.
Dorset Tea has expressed its delight at the number of people enjoying the ‘Sunshine Blend’ and other variations.
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Lauren Forecast, brand manager for Dorset Tea, said: “Our original ‘Sunshine Blend’ black tea has always been that comforting ‘hug in a mug’. We’re delighted that so many across Dorset continue to choose us as their go-to for making time for that essential cup of sunshine in their day.
“We’re seeing more and more demand for our herbal blends too, that not only taste fantastic but also make you feel good from the inside out. We’re proud to offer a range that does just that.”
The company has also noted a growing interest in teas beyond the traditional black. It seems that people are now exploring options such as herbal infusions, digestive aids and caffeine-free alternatives.
Dorset Tea has a variety of flavours, each crafted to nourish both the body and mind, including the Ginger & Sunshine Lemon and Foraged Fruits.
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The company has also ranked towns in the county in terms of how much Dorset Tea they consumed in the last year.
The company has also ranked towns in the county in terms of how much Dorset Tea they consumed in the last year:
1. Poole leads the pack. With its iconic harbour, it is dubbed the perfect pit stop for a comforting cuppa.
2. Bournemouth, the birthplace of Dorset Tea, remains a top consumer of the beverage.
3. Bridport and its surrounding areas show a strong appreciation for the brand.
4. Weymouth, the sunny seaside resort, comes in fourth.
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However, this isn’t just a local love affair with tea.
The company has noted a growing trend of tea lovers branching out from the traditional black brew to try new flavours.
People are keen to explore teas that offer more than just refreshment, including herbal infusions to aid digestion, and caffeine-free options.
For more information about Dorset Tea, visit their website.